Developing A Digital Platform for Live Streaming Performances for ArtMate

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Developing A Digital Platform for Live Streaming Performances for ArtMate

Project Overview

ArtMate is an innovative online platform designed to connect artists and audiences through live streaming performances. The platform offers a virtual space for creators to showcase their work, including music, dance, and other performing arts, to viewers worldwide. ArtMate aims to provide real-time interaction between artists and fans, creating a new avenue for experiencing and supporting the arts in a digital format. Avahi was engaged to develop this platform, leveraging AWS services to ensure scalability, efficiency, and a robust user experience.


ArtMate faced several challenges in developing their platform:

  • Designing a scalable and efficient infrastructure to handle live streaming and real-time interactions.
  • Ensuring a seamless user experience across both web and mobile applications.
  • Creating an architecture that supports future scalability and enhancements.


Avahi proposed a comprehensive solution utilizing various AWS services to meet ArtMate’s requirements. The focus was on building a Minimum Viable Product (MVP) that could validate the core business hypothesis while providing a viable, cost-effective pathway to successful product implementation.

Architecture and Technical Details

The solution architecture adhered to AWS Well-Architected principles, ensuring security, reliability, performance efficiency, and cost optimization.

1. User Authentication and Authorization:

  • Amazon Cognito: Managed user authentication, authorization, and user management. This service enabled secure and scalable identity management for ArtMate’s users.

2. Media Storage and Delivery:

  • Amazon S3: Used for storing user-uploaded media, such as performance videos and images. S3’s scalability and durability ensured that ArtMate could handle a large volume of media files efficiently.
  • Amazon CloudFront: A content delivery network (CDN) integrated with S3 to provide low-latency and high-speed delivery of media content to users globally.

3. Live Streaming:

  • AWS Elemental MediaLive: Employed for processing live video streams, ensuring high-quality live broadcasts for performances.
  • AWS Elemental MediaPackage: Used to prepare and package the live streams for delivery to various devices and formats, enhancing the viewer experience.

4. Data Processing and Machine Learning:

  • AWS Lambda: Implemented event-driven processing tasks, such as triggering data updates and handling real-time interactions.
  • AWS SageMaker: Utilized for building and deploying machine learning models that power recommendation systems and enhance user interactions.

5. API Management:

  • Amazon API Gateway: Provided a managed service to create and manage APIs that connected the front-end applications with the backend services. This service ensured secure and scalable API access.

6. Database Management:

  • Amazon RDS: Used for managing relational databases to store user data, performance metrics, and application metadata. RD

7. Monitoring and Logging:

  • Amazon CloudWatch: Enabled real-time monitoring, logging, and alerting to maintain the platform’s health and performance. This service provided insights into application performance and user behavior.

Solution Architecture

The solution architecture was designed to support the seamless integration of various AWS services, ensuring a robust and scalable platform. Key components included:

  • User Interface: Both web and mobile applications provide an intuitive and engaging user experience.
  • API Layer: Managed by Amazon API Gateway, facilitating secure and efficient communication between the front-end and backend services.
  • Data Layer: Utilized Amazon RDS for structured data storage and Amazon S3 for media storage.
  • Processing Layer: Employed AWS Lambda for serverless computing and event-driven processing.
  • Machine Learning Layer: Powered by AWS SageMaker for developing and deploying machine learning models.
  • Live Streaming: Managed by AWS Elemental MediaLive and MediaPackage for high-quality live video processing and delivery.
  • Content Delivery: Enhanced by Amazon CloudFront for low-latency media delivery.
  • Monitoring and Logging: Supported by Amazon CloudWatch for comprehensive monitoring and performance insights.

Value Driven Results

The collaboration between ArtMate and Avahi resulted in the successful development of an MVP for the ArtMate platform. The key outcomes included:

  • A scalable and robust architecture capable of handling live streaming and real-time interactions.
  • An efficient and user-friendly platform that provided a seamless experience for both artists and audiences.
  • Enhanced performance and scalability through the integration of AWS services, ensuring the platform could grow with future demands.


The ArtMate project exemplifies the successful application of AWS services to develop a scalable, efficient, and user-centric platform for live streaming performances. Avahi’s expertise in AWS solutions ensured that ArtMate’s vision was realized, providing a new avenue for artists to connect with their audiences and revolutionizing the way performing arts are experienced in the digital age.

Software and Tech – live streaming platform for Artists
MVP for Mobile and Web App Development, AWS Elemental MediaLive, AWS Elemental MediaPackage, AWS SageMaker, AWS Lambda, Amazon RDS